Different areas, one same judgement: solve a concrete problem with the right technical piece and a base that can be maintained. I design and build it myself.
Applied AI
I don’t sell “AI” as a slogan. I start from a concrete problem —leads going cold, support overwhelmed, manual tasks repeating— and decide, with technical judgement, what fits: a chatbot, an agent or an automation. I build it myself, on top of software that can be maintained, measured and scaled.
See detailsEngineering
When a template or a generic SaaS no longer fits, you need software designed for your operation. I design and build it with solid architecture —the same I’ve applied at IKEA, Cencosud or EssilorLuxottica— so it doesn’t turn into technical debt six months later.
See detailsEngineering · Web
A good website isn’t the most animated one: it’s the one that loads fast, reads clearly, shows up on Google and turns the visit into a contact. I build it to measure, on real technical foundations —performance, technical SEO and content architecture— instead of a heavy template that ages badly.
See detailsVisibility · Local SEO
A pretty website is little use if you don’t show up when someone in your area searches for what you offer. Local SEO is about getting your business to appear on Google and Google Maps, and making your website, your Google listing and your social profiles reinforce each other instead of pulling in different directions. I work it with a technical approach, not smoke and mirrors.
See detailsTell me the problem and I’ll give you the most sensible path with judgement —sometimes it’s the simplest one—. No closed catalogues, no empty promises.
