What I solve
- Data gets copied by hand between forms, spreadsheets, CRM and email.
- Sales follow-up depends on someone remembering to do it.
- You have tools that don’t talk to each other and you lose context at every jump.
Applied AI · Automation
Automation that gives your team hours back
A lot of hours go into tasks that need no judgement: moving data from one place to another, answering the same thing, following up by hand. I connect your tools and define the rules so that happens on its own, and I add AI only where it improves the result, not for the sake of it.
What you get
- Repetitive tasks that run on their own, with fewer errors and without depending on anyone’s memory.
- Every lead captured, logged and followed up automatically from minute one.
- Your tools connected and in sync, with traceability of what happens.
What I build
- Integrations between forms, CRM, email, calendar and WhatsApp.
- Automatic capture and follow-up flows, with clear rules.
- Lead or case classification and prioritisation with AI when it helps.
- Automatic reporting so you see what matters without building it by hand.
How I work
- I map the manual tasks and choose which to automate first by impact.
- I connect your tools and define the flow’s rules.
- I add AI only where it improves the result (classify, draft, prioritise).
- I measure the time won back and refine the flow with real data.
When it makes sense
- You repeat the same manual tasks every week and they’re rules more than judgement.
- You want to stop losing leads for lack of follow-up.
- You have several disconnected tools that should be sharing data.
The experience behind it
I automate processes and integrate systems as part of my full-stack work (Node.js, NestJS, APIs, microservices), with and without AI depending on the case.
Frequently asked questions
What exactly is process automation?
Connecting tools and defining rules so repetitive tasks happen on their own: capturing leads, following up by email or WhatsApp, generating reports, syncing CRM, forms and calendar. Less manual work, fewer errors.
Do I need AI to automate?
Not always. A lot of automation is rules and integrations with no AI. AI comes in when you need to interpret text, classify or prioritise. I use one or the other depending on what actually solves the problem.
Where should I start?
With the task that eats the most repetitive time, or the clearest lead leak. You start narrow, measure and expand. I develop this in the linked guide below.
Does this fit your case?
Tell me the concrete problem —the process, the volume, what it costs you today— and I’ll tell you the most sensible path with judgement. No empty promises.